So, you are the best doctor around! No doubt about that. But why does the healthcare professional next door receive more patients? Why don’t people know that you are really good? Why do people not visit you although you keep all your patients happy?
According to a Google report in 2018, more than 77% of the patients use the internet to search for health information and health-related services in their local area. If your website doesn't appear in the top two spots, chances are, you are losing patients to those who are ranking at the top of Google search results.
So we can help you see the benefits of SEO, we are offering 50% off the first month of your SEO package plus, click the button to find out more.
Are you looking for a marketing service that drives patients to your practice, assists with practice growth and increases patient booking numbers? SEO is proven strategy for these objectives.
SEO means Search Engine Optimisation. It is a way to match people’s queries with your website and bring people to your website without paying a single $ on ads.
Google, Bing, Yahoo, and all the search engines of the internet have an algorithm that tries to match the query users type in the ‘search box’ and show them the best match according to the keyword they typed. You want your website to be the site appearing for your patient's search terms.
So, how can SEO improve your healthcare businesses bottom line?
After a period of consistent SEO services, you will start to see your website ranking on the first page and better still, in the first few positions on Google. You will automatically be perceived as an authority. It is human nature to pick the number 1 result when it comes to their health, and your webpage ranking on the top will turn the tables on your side.
We helped a cardiovascular surgeon move their website a staggering 179 places up, and average 6th position for all related patient, condition and treatment based keywords in just one month! Here is proof of the SEO results for this busy surgeon from 17 July to 16 August 2019.Get these results!
This Physiotherapy Clinic has seen a massive increase in the number of patients in one month, because they now have 20 of their main keywords in the top 3 positions of a Google search result.Get these results!
We are a team of professionals who understand how important it is for healthcare professionals to rank higher on search engines. You need to be an authority in your expertise, and we are there to help. Your webpage might be the only reason you have fewer clients than you can have, and it is our responsibility to make sure that patients know that you are the best. We do this by making your website rank at the top of Google and other search engines, to help you get in front of possible prospects, without relying on ads which patients will always skip over. You need results, and we are there to provide them. You don’t have time to waste, and you don’t want to waste your money either. We will not only help you save on ads, we will help you make more money and loyal clients, by making you appear at the top of search results!
Don’t take our word for it, listen to what some of our clients have to say about us.
“Ellie and the Splice Marketing team are a pleasure to work with. Their passion and marketing expertise is inspiring and results in a premium product. Ellie ensures the process is professional, but also fun. I don’t hesitate recommending her services. She has taught me a lot and I look forward to continuing working with her and the Splice Marketing Team.”
“Top notch. First class. Like winning? Then you will love Splice Marketing!”
-Shawn Dill, Chiropractor
We highly recommend search engine optimisation (SEO). A strong SEO strategy can lead to:
Effective search engine optimisation (SEO) is the process of creating a website which is search engine friendly. Some of the key factors include:
Content – Content is certainly one of the most influential google ranking factors. Using specific keywords and keeping the content relevant to the topic is key! Content also includes images, embedded videos and infographics.
Backlinks – Backlinks are the links from other websites who link back to your page. For example, having your medical practice listed in the Yellow pages with a link back to your website. Backlinks more or less show the search engines how popular or relevant your website is to a particular search term – Having multiple back links from multiple credible websites in most cases will have you ranking higher than a similar page from a competitor who does not have any external links supporting their content.
Adding content regularly to your website – Keep your content fresh and up to date. An easy way to do this is through writing blogs on current and trending topics relevant to your field.
Website being built Mobile-First – Patients are now using their mobile phones more frequently to access the internet. In 2016, we saw a big shift from Google towards mobile-first indexing, meaning, Google will now crawl the mobile version of websites first before the traditional desktop websites making it vitally important to your ranking ability. Read more about mobile first websites.
Organic search results are the results of SEO activities. They are the results which appear during a search based on relevance to the keywords searched for (e.g. Doctor in Brisbane, Chiropractor in Manly NSW). The organic listings appear directly below the non-organic, or sponsored (paid advertising) results at the top of the page.
It is estimated that 80% of all website visits are driven by natural organic results.
The simple answer, yes.
How did you find us? Most of you would have ‘Googled’ us directly or typed in a keyword which made our website appear.
Your patients do exactly the same. Whether someone is searching for your business or you directly, or they don’t know about you but want your services or more information from someone in your profession, they will type this into Google to find the information they are seeking. If your website doesn’t appear, they won’t find you or know about you. It’s important to care about SEO so you attract more traffic (patients) to your website and don’t lose them to your competitors.
A keyword or keyword phrase is what a user types in to a search engine like Google to find your site. For example you might have typed in ‘Healthcare Marketing’ to find this site.
Search Engine Marketing (SEM) is where companies pay search engines to display their ad at the top of the page based on certain key words. Google Ads is an example of paid advertising. Google Ads are a very effective way of driving relevant traffic to your website immediately and is a great short term strategy to appear at the top of Google while you work on your SEO organic rankings.
You need to get ahead of your competition, and we understand. Let our healthcare SEO experts help you generate more leads over a six month period and we guarantee results!
Fill out the form on the right to secure our special offer - 50% off the first of SEO services. Offer valid till 15 September.
Let us prove to you the power of SEO!